INTESTAZIONE
Passion
What unites us is the passion, for vinyl and film. This passion doesn't come out of nowhere, each of us has had a work that made us fall in love with pop art. My gateway into this world was Once upon a time in … Hollywood. I went to the cinema with some friends intrigued by the trailer, and I came out dazzled by a film in which the construction of the characters, the plot, and the ending were astonishing. It was love at first sight. From there I started watching more and more films, becoming more passionate every day, and marveling as if it were the first time.
The Newspaper
Our design arises from the desire to harmoniously combine the beauty of posters and the charm of newspapers, but why?
The newspaper is born to inform, to tell what happens in the world daily, and it is printed and sold in series. However, in its simplicity, it has a hidden function. The newspaper is a medium, between the public and what it tells. It plays the role of a door, which once opened gives us the opportunity to take a look elsewhere. All this, it changes, it evolves, the newspaper itself becomes the message it wants to communicate. "The medium is the message."
Time
July 21, 1969, "Men Walk on Moon" headlines the New York Times. A black and white page tells a decade-long story: the feat is thrilling and remains one of the most important events ever. It is collective, it is a story that involves all space enthusiasts, from Aristotle, through Copernicus and Galileo, to Armstrong. Newspapers deliver that experience to history. The event was broadcast worldwide on early devices, the next day everyone in the bars, at breakfast, or at the barber shop, relive that heroic adventure, through the printed paper. Some hang it up, they want to immortalize a day different from all the others. The prelude to a collaboration, that between TV and newspaper, or between audiovisual and paper, lasting over the years.
Humane Heritage
That's why films and albums are perfect. What more noble collective human endeavor than art? We perceive the beauty of that masterpiece, we like it, it has contributed to shaping us, it has made us think and reflect in a unique and new way. The day after seeing a beautiful film or listening to a beautiful song, we are no longer the same as before. The poster represents the means to relive that sensation, that moment, and finally becomes it.
Our posters immortalize a work, for you who have hung it up it means something special that can exist always, every day.
The Date
The date is important. Not only because it represents the exact historical moment when the wonder was released. Above all, it makes us relive a memory, the moment when we became passionate about a film or an album; art has the power to make us feel rejuvenated. Otherwise, it provokes nostalgia, for a time we have not experienced, but that we miss so much.
Why do we celebrate birthdays and anniversaries? That specific day does not have a true value, but it recalls and projects an event in the present that happened a long time ago; it makes us happy; it allows us to keep track of the passing time and makes our relationship with it even more insoluble.